Taking your health and safety to all new levels will greatly impact your bookings. Booking.com have found that the use of the words “clean” and “hygiene” have increased by over 60% since the Pandemic started.
Bookings are no longer driven by rate but by health and safety protocols. For the foreseeable future, the majority of hotels will be in low demand. The importance of how to set your rate was once a priority for capturing low demand. However, in these unusual times, hotels need to re-focus their message on safety, flexibility, and empathy, with rate coming secondary.
Expedia Group is asking accommodation partners to highlight their health and safety protocols as part of its response a world battling COVID-19. Booking.com are allowing guests to rate their experience in terms of health and safety.
Hotels have traditionally emphasised the human touch as an integral part of their service offering, however due to the Pandemic, (ironically) the number of human touch points has had a negative effect on reviews and bookings.What do we suggest?
Stop focusing on rate and start focusing on what your guests are most concerned about — their health and safety!
Offer a more efficient front desk with less human touch points.
Remove your human touch points where you can, and your guests will thank you for it.
If you offer a contactless check-in then you can be rated highly for your check-in experience on Booking.com (see below);
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